ATLAS² Journey Dashboard

ATLAS² — Banking Journey Intelligence

Executive CX Performance Dashboard • Q3 2025 • GCC Region

Data Period: Jul 1 – Sep 30, 2025 • Region: GCC • Signal Quality: • Metric: Customer success/completion rate per touchpoint

◆ Strategic Intelligence Summary

Overall Success Rate
84%
Avg customer completion rate
Critical Touchpoints
23
Below 75% success (<good)
Top Performer
Wio Bank
Highest avg completion
Improvement Trend
↑ 67%
Touchpoints improving QoQ

What you're seeing: Customer success rates across 20 journey touchpoints for 16 GCC banks. Each percentage shows how many customers successfully complete that step (e.g., 95% = 95 of 100 customers complete this action without friction).

Journey Heatmap: Each cell shows the percentage of customers who successfully complete that touchpoint. Hover for details including sample volume. Use view filters and friction mode to identify optimization opportunities.

▲ Highest Success Rates

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◆ Critical Friction Points

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▪ Regional Performance

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