GCC QSR: Switcher Loyalty Winner Analysis

GCC QSR: Category Flow → Media Strategy → Switcher Loyalty Winner

Reveals who captures brand-switchers: Americana's portfolio loyalty trap vs single-brand competitors
Flow Architecture
Top 5 Economies → GCC → QSR → Language (% shown) → 11 Brands → Media Gate → Categories → Switcher Winners (Share of Switch % shown)
Switcher Loyalty Model
When QSR customers switch brands (67% switch monthly), who wins? Share of Switch % displayed on final outcomes. Portfolio operators retain switchers within ecosystem.
Americana Portfolio Advantage
KFCPizza HutHardee's
When KFC customer switches, 43% stay within Americana's (Pizza Hut/Hardee's). Single brands lose 100% of switchers.
Winner Categories
Americana's Retained: Portfolio loyalty
Americana's Acquired: Win from Other
Other Retained: Single-brand loyalty
Other Acquired: Win from competitors
Hidden Signal: Americana's doesn't win by preventing switching—they win by keeping switchers in the portfolio. Chicken-tired customer switches to pizza (stays). Burger customer switches to chicken (stays). Other operators lose every switcher to external brands. This is "portfolio loyalty trap"—Americana's ecosystem retention rate is 2.8× higher than single-brand competitors.
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